Since 1973 Strike Pro has continually evolved by paying particular attention to their five main criteria - Professionalism, Creativity, Responsibility, Sincerity, and above all - a PASSION for fishing.

Over the past thirty plus years, through our active involvement with many Japanese customers, Strike Pro has continuously improved and developed to achieve each and every clients’ desires, and to meet ever rising quality standards. This has shaped the Strike Pro Company into a truly professional manufacturer of distinctive lures.

Mutual trust with all our clients, distributors and agents is paramount, and our accountability is that we guarantee to provide only products of outstanding quality and superb finish.

Our achievements and growth are also due in part by our incentive to strive forward in research and development. R&D does not merely consist of designing new products, but also improvement in manufactory processes and improving the marketing a promotion of our products globally.

The implementation of this, our Strike Pro philosophy, allows us to effectively reduce production and related costs, therefore maximising profits for all.

A large emphasis on training personnel is also critical to our success and growth of Strike Pro, and we believe that is only with talented personnel that Strike Pro brand products will develop and thrive.

Our firmest commitment to this philosophy - research, development, marketing, promotion and personnel, can ensure Strike Pro products will continue to satisfy both customer and angler needs alike - well into the future.